Who is More Loyal, User Samsung or Apple?
Constant fight of brand names such as Samsung and Apple is not only expanded their product, but also on customer loyalty and customer service satisfaction. According SurveyMonkey, Samsung users are more loyal than Apple users. However, it is inversely proportional to the user satisfaction in terms of service that shows Apple better. Really like it?
Quoted from CNET, the survey, Samsung earned a score of 35 on customer loyalty while Apple only dwells in a score above 28. Both are in the Industry benchmark which has a score of 19. Another in the customer service satisfaction, Samsung left in the position of 25% with Apple sped away in the position of 41%. But it seems they still need work hard for Industry benchmark reach a position of 75% in customer service satisfaction.
The survey was conducted in the fourth quarter in 2014, involving 5,000 audience SurveyMonkey option to express their opinions about these brands.
Bad news Microsoft, good news is not intended for Microsoft this time. They even achieve a score of -8 in customer loyalty, but improved to 19% for customer service satisfaction. It seems that from now on Microsoft should be aware and begin to improve their products which began to lag behind other tech enterprise products.