Monthly Archives: January 2015

Who is More Loyal, User Samsung or Apple?

samsung-vs-appleConstant fight of brand names such as Samsung and Apple is not only expanded their product, but also on customer loyalty and customer service satisfaction. According SurveyMonkey, Samsung users are more loyal than Apple users. However, it is inversely proportional to the user satisfaction in terms of service that shows Apple better. Really like it?

Quoted from CNET, the survey, Samsung earned a score of 35 on customer loyalty while Apple only dwells in a score above 28. Both are in the Industry benchmark which has a score of 19. Another in the customer service satisfaction, Samsung left in the position of 25% with Apple sped away in the position of 41%. But it seems they still need work hard for Industry benchmark reach a position of 75% in customer service satisfaction.