Monthly Archives: September 2014
According to study carried out by Flurry Analytics, mobile device owners spend an average of 2 hours and 19 minutes interacting with mobile apps every day. In comparison, the average person spends about 22 minutes per day on the mobile web. This is likely good news for companies such as Facebook, Google, Twitter, Snap chat and Whats app because more than a billion people use their apps. However, it is bad news for startups, individuals, and SMBs trying to build a loyal user base. Figures published by Tech crunch show that marketplaces such as Google Play and iTunes App Store have more than a million mobile apps. To taste success in this vast mobile app ecosystem, you need to get certain things right. Here are seven essential steps to build a successful mobile app:
Step 1: Functionality
Your mobile app must function as envisaged in your development blueprint. This means it should function accurately, consistently, and quickly. In most cases, functionality problems stem from the choices made at the development stage. For example, if you intend to develop a native app, use the relevant platform-specific programming language (Java for Android or Objective-C for iOS). In addition, create a mobile app that does one thing very well.
Step 2: Value
There is no point of developing a mobile app that is of little value to the end users. To create a useful app, start by studying and researching the mobile app ecosystem carefully, including the types of apps available, your target audience, as well as download statistics for your market niche. Armed with this information, identify an underserved or completely ignored audience and build an app to solve existing consumer problems/needs.